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Presnenskaya Embankment, 6c2,
Empire Tower,
3rd entrance, office 4315
Moscow region,
Rublyovo-Uspenskoe highway, Usovo, 100, RC "Residence on Rublyovka", Block G
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whitewill
Life of a real estate agency in Moscow. Thoughts and observations about interesting objects, developers, people we work with and for.

Blog Whitewill

Concept, types and classification of real estate transactions: a complete guide
Concept, types and classification of real estate transactions: a complete guide

Real estate transactions are a process that many people encounter at least once in their lives, so it's important to know about the basic nuances and differences. In this article, we help you understand what types of transactions there are and tell you the most important things.

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What kind of apartment to buy for rent
What kind of apartment to buy for rent

Buying an apartment for rent is a popular way of investing money, which gives the prospect of capital growth and the opportunity to receive passive income. To make such an investment successful, it is important to take into account many factors - from location to the condition of the apartment. In this article, we tell you what kind of real estate to choose for the rental business.

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The most promising Moscow neighborhoods
The most promising Moscow neighborhoods

To buy an apartment, you need to consider not only the club infrastructure of the project and the layout of the lot, but also carefully study the future neighborhood. In the material we tell you what you need to pay attention to when choosing a project location, as well as - about promising neighborhoods of Moscow.

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Finishing of apartments in new buildings:
Finishing of apartments in new buildings:

The finishing of an apartment depends on its price and how much time you spend on finding a repair crew and the repair itself. In this article we will look at the different types of finishing and how to distinguish between them.

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Buying an apartment in installments in a new building from the builder:
Buying an apartment in installments in a new building from the builder:

Now we are in a situation where the key rate has long exceeded 20% and mortgage rates have become unaffordable and unprofitable for most people. That is why customizers are forced to find new ways to attract customers and sell their properties. And installment is probably the most profitable tool at the moment, which is the driver of growth and development of the real estate market.

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Moscow kindergarten rating
Moscow kindergarten rating

Kindergarten plays a key role in a child's development. It is a place where kids learn to interact with peers, develop speech and physical skills, and get prepared for school. Preschool education helps a child to adapt to the world around him, lays the foundation for harmonious development and self-confidence. In this article we will tell you how to determine the right institution, what criteria to pay attention to and give a list of the 10 best kindergartens in Moscow.

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Flipping apartments in Moscow
Flipping apartments in Moscow

Flipping is buying real estate for quick upgrade and resale. In the material we understand which apartments are suitable for investment; we show how much you can earn from flipping on a real case study; we also share a catalog of underpriced secondary market properties for urgent sale to investors for flipping.

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"Zolotoy" - a quiet neighborhood opposite the Kremlin
"Zolotoy" - a quiet neighborhood opposite the Kremlin

In front of you - fresh photos of the Golden project, taken by Oleg Torbosov on a recent walk. If you walk along Sofiyskaya embankment, it is difficult to estimate the scale of the project hiding behind low facades.

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Epstein's $100 Million House
Epstein's $100 Million House

Exclusive 40-room mansion in Manhattan.

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How Mark Zuckerberg bought a house for $170 million
How Mark Zuckerberg bought a house for $170 million

Today it became known that Mark Zuckerberg together with his wife bought the most expensive house in Miami.

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An injection of color - Yves Saint Laurent's villa in Marrakech
An injection of color - Yves Saint Laurent's villa in Marrakech

This brightly colored villa and botanical garden was originally created by French artist Jacques Majorelle. He purchased the property in 1922 and spent his life collecting exotic plants from all over the world. But after the owner's death, the garden fell into disrepair.

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World's richest investor lives in a $32,000 home
World's richest investor lives in a $32,000 home

Inside Warren Buffett's mansion. Exclusive.

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Johnny Depp and his lofts in Los Angeles
Johnny Depp and his lofts in Los Angeles

In 2007, Johnny Depp bought at once five penthouses with terraces in the center of Los Angeles. The total amount of the deal was $7.2 million.

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Lenin's Kremlin apartment - how the leader occupied tsarist meters
Lenin's Kremlin apartment - how the leader occupied tsarist meters

Lenin's neighbors in the Kremlin were Yakov Sverdlov, Felix Dzerzhinsky and People's Commissar for Nationalities Joseph Stalin. The Kremlin became a closed government city inside the new capital.

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Picasso's castle - how the artist bought himself a Cézanne mountain
Picasso's castle - how the artist bought himself a Cézanne mountain

Today, we're going to take a peek into Pablo Picasso's private castle.

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Coco Chanel and her apartment in Paris
Coco Chanel and her apartment in Paris

By the age of 35, Coco Chanel had bought an entire building at 31 rue Cambon in Paris. On the first floor she planned a boutique, on the second floor - an atelier, on the third floor - her apartment of 220 meters.

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How Johnny Depp bought an entire village
How Johnny Depp bought an entire village

In the early 2000s, Johnny Depp lived a period of marital idyll with French actress Vanessa Paradis. To make a family nest away from the paparazzi cameras, he bought an abandoned village of the XVII century in Provence, 25 kilometers from the glamorous Saint-Tropez.

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Drake's Toronto home - how the rapper built himself a hundred million dollar palace
Drake's Toronto home - how the rapper built himself a hundred million dollar palace

The rapper's mansion is located in the Bridle Path neighborhood, which is Canada's most expensive residential area. The local version of Beverly Hills. There are huge plots, silence, forest, closed atmosphere and billionaire neighbors.

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2019
Villa "California" - the story of how Picasso lived in "little Russia"
Villa "California" - the story of how Picasso lived in "little Russia"

In 1955 Picasso bought a luxury villa in Cannes. Oleg Torbosov will tell you the story about this deal.

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Bill Gates' home is an $80 million secret bar and trampolines
Bill Gates' home is an $80 million secret bar and trampolines

Bill Gates started buying up land on the shores of Lake Washington 40 years ago. He paid $2 million for his first parcel. Then he bought another and another. In total, he bought 11 plots for $14 million.

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How is Leningradsky Prospekt developing?
How is Leningradsky Prospekt developing?

Leningradsky Prospekt is one of the main Moscow thoroughfares. Today it is experiencing a renaissance: modern residential neighborhoods are growing here and a renewed environment is being formed.

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Sales Starts on Leningradka - What projects will soon change the landscape of the north of Moscow
Sales Starts on Leningradka - What projects will soon change the landscape of the north of Moscow

Different project formats, club services and ambiance. At the start you can choose from a large pool of residences and get favorable payment offers from installments for several years to discounts.

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6 residences in Moscow to live in a work of art
6 residences in Moscow to live in a work of art

Modern Moscow is one of the most architecturally attractive cities. Residential complexes here have long ceased to be mere buildings: some resemble picturesque canvases, others - theatrical productions, others have a musical harmony.

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Jeff Bezos' Penthouse - 5 floors of luxury on Fifth Avenue
Jeff Bezos' Penthouse - 5 floors of luxury on Fifth Avenue

In 2019, Bezos bought in this house a three-level penthouse with the pathos name "Crown". For it, he paid $60 million.

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From a garden in Giverny to Presny: a house inspired by Monet
From a garden in Giverny to Presny: a house inspired by Monet

"Monet Residence" in Presnensky district is inspired by Impressionism. Architecture here works as a frame for the impressions of each day. Focus on light, air, emotions.

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Churchill's country home - charcoal pool and ginger cat at Chartwell Manor House
Churchill's country home - charcoal pool and ginger cat at Chartwell Manor House

In a separate cottage in the garden Churchill set up a studio for painting. Here he painted five hundred paintings. He picked up a brush at the age of 40 to drown out depression, which he called "black dog".

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“Polyanka/44”—A Cozy Story in Zamoskvorechye
“Polyanka/44”—A Cozy Story in Zamoskvorechye

Oleg Torbosov, founder of Whitewill, shares his story. This summer, he stopped by one of Zamoskvorechye’s most notable new developments—the “Polyanka/44” club mansion complex—with his beloved iPhone in hand.

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Whitewill awards - 1st place for "Dominant"
Whitewill awards - 1st place for "Dominant"

Dominanta, a young development company, entered the Moscow residential real estate market with the Hide project in Ramenki. And a couple of years later it launched another new building hideOUT nearby.

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Turgenev House - aesthetics on Chistye Prudy
Turgenev House - aesthetics on Chistye Prudy

Here are the latest photos of the Turgenev project by Oleg Torbosov, who came to Moscow for a couple of weeks to take a break from the heat of Dubai. The architecture of the house was developed by the British from Square and Partners: they decorated the facades with black ...

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White in Khamovniki - premium homes with character
White in Khamovniki - premium homes with character

In the geographical center of Khamovniki stands the premium White project of two 15-storey buildings with spectacular facades. The project is equidistant from all points of attraction: it stands in Olsufievsky Lane in complete silence and tranquility.

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High Garden in Khamovniki - a clubhouse with a secret garden
High Garden in Khamovniki - a clubhouse with a secret garden

Here are the latest photos of the High Garden project by Oleg Torbosov, taken on a recent walk. From the side of the 2nd Neopalimovsky Lane the house meets you with white facades of natural stone with stucco elements.

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6 futuristic residences in Moscow
6 futuristic residences in Moscow

Vertical cities in a glass shell, the shine of aluminum, circular traffic orbits, futuristic gardens and interiors reminiscent of luxurious halls of intergalactic ships from science fiction. For the Day of Cosmonautics we have collected the most impressive projects of the capital.

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Moscow premium real estate market: analytics and forecasts
Moscow premium real estate market: analytics and forecasts

The premium real estate segment looks confident and shows positive dynamics against the backdrop of new economic challenges. Why?

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"Sobolev's House" - a chamber project in Basmanny district
"Sobolev's House" - a chamber project in Basmanny district

A new landmark deluxe home will appear between Boulevarny and Sadovy Ring. A trophy property that will become your family legacy for decades to come.

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1980
Catalog of new houses in Khoroshyovo-Mnyovniki district
Catalog of new houses in Khoroshyovo-Mnyovniki district

Khoroshyovo-Mnyovniki is distinguished by contrasts: old neighborhoods and new complexes, quiet parks and active construction. We have collected for you a catalog of new houses in the district.

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Whitewill exclusive catalog in Moscow
Whitewill exclusive catalog in Moscow

Customized purchase options, lucrative offsets and priority access to apartment reservations.

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Profitable tools for buying an apartment in 2026
Profitable tools for buying an apartment in 2026

We have collected a catalog with the leading residential complexes in Moscow: flexible payment options, installments without appreciation and the opportunity to switch to a mortgage in a couple of years.

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Best offers of March 2026 in new buildings in Moscow
Best offers of March 2026 in new buildings in Moscow

Through the end of March, take advantage of personalized purchase terms and flexible payment options and preserve equity.

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Main Starts in Moscow - Spring 2026
Main Starts in Moscow - Spring 2026

What real estate market premieres are we expecting this spring?

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"Sadovnicheskaya 69": an address in the center of Moscow that our clients are in love with
"Sadovnicheskaya 69": an address in the center of Moscow that our clients are in love with

We love this location and our clients share this feeling. Baltschug is one of the first to be offered when the request is for center and privacy.

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Louis Vuitton's family home near Paris - the place where luxury was invented
Louis Vuitton's family home near Paris - the place where luxury was invented

We continue traveling through the homes of interesting people, and today you'll be treated to a story about the family home of the king of luxury.

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Fashionable roof in "River Park Kutuzovsky" skyscraper
Fashionable roof in "River Park Kutuzovsky" skyscraper

Oleg Torbosov stopped by to see River Park Kutuzovsky and shoot how their much-talked-about exploitable roof for barbecues and hedonistic recreation looks like in real life.

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Michael Jackson's estate, or Disneyland for one person
Michael Jackson's estate, or Disneyland for one person

Beautiful Santa Ynez Valley 200 kilometers from Los Angeles. Mike fell in love with the estate at first sight. A few years later he bought it for $19.5 million.

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Arches on facades - a new trend in Moscow real estate
Arches on facades - a new trend in Moscow real estate

You must have noticed an interesting detail - on the facades of many premium houses you can find arches or arched windows. This technique started gaining popularity after the successful Brodsky project in Khamovniki, which sold out very quickly.But if Brodsky ...

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Rostec-City Business Quarter in Pokrovskoye-Streshnevo
Rostec-City Business Quarter in Pokrovskoye-Streshnevo

A new location with modern residential complex on the river bank, an eco-park, a stadium and new schools is now being formed on the territory of Tushino Aeropole. And in the same place a business quarter "Rostec City" of 13 office buildings with green ...

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Installment payments in Moscow - new opportunities or risks?
Installment payments in Moscow - new opportunities or risks?

About 80% of developers offer installments when buying an apartment. This instrument has become a sales driver in the business and premium segment of the market. But how can this trend be reflected in the long term? Risky start of sales For example, in the South-West Administrative District came out ...

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How fashion houses have taken over the real estate market
How fashion houses have taken over the real estate market

These are residential complexes created in partnership with hotel, fashion, and automotive brands. Over the last ten years, their number has grown by more than 160% globally, and the market will continue to grow strongly by 2030.

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Bauhaus Instead of Marble Opulence: A Look Inside the Lobby of the “Forum” Clubhouse
Bauhaus Instead of Marble Opulence: A Look Inside the Lobby of the “Forum” Clubhouse

In the luxury real estate sector, the language of luxury is undergoing a noticeable shift. The opulent, glossy, and hotel-like grandeur of the past is giving way to a more understated aesthetic: light, proportion, natural materials, and thoughtful design.

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Golden Khamovniki — Price per square meter in penthouses has exceeded 10 million
Golden Khamovniki — Price per square meter in penthouses has exceeded 10 million

Today, Khamovniki is the leading district in the capital’s luxury real estate market. Let’s take a look at the key figures and facts from a report by the developer Sminex.

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Elon Musk's House—Where the First Trillionaire in History Lives
Elon Musk's House—Where the First Trillionaire in History Lives

On June 12, 2026, Musk officially became the first trillionaire in human history. At the same time, Musk has been living in a 37-meter modular home in Texas near the SpaceX launch site for the past few years. He says it’s more convenient for him to monitor the launches that way.

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How Elon Musk Sold a Haunted Mansion to a Russian IT Specialist for $40 Million
How Elon Musk Sold a Haunted Mansion to a Russian IT Specialist for $40 Million

Musk bought the Gignecourt estate near San Francisco in 2017 for $23 million. It spans 47 hectares. The property features a snow-white villa with a pool. The history of this house began in 1879. At that time, French Count Christian de Guignard married the daughter of a gold mining magnate and moved with her to California.

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Logos on Tulskaya Street—a move-in-ready home with excellent infrastructure
Logos on Tulskaya Street—a move-in-ready home with excellent infrastructure

A new building has appeared on Tulskaya Street that’s interesting to explore both inside and out. Logos has already been completed, and the common areas are ready. The infrastructure here is noticeably more extensive than one might expect from a building with 255 apartments.

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Cottages in Novaya Riga — June 2026
Cottages in Novaya Riga — June 2026

Great deals on cottages in the best communities in New Riga from Whitewill.

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Cottages in Novaya Riga — May 2026
Cottages in Novaya Riga — May 2026

Great deals on cottages in the best neighborhoods of New Riga in May 2026.

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Cottages in Rublevka — May 2026
Cottages in Rublevka — May 2026

Great deals on cottages in the best communities on Rublevka in May 2026.

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Cottages on Minsk Highway — June 2026
Cottages on Minsk Highway — June 2026

Great deals on cottages in the best communities along Minsk Highway in June 2026.

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“Lavrushinsky”: A Resort-Like Atmosphere in Zamoskvorechye
“Lavrushinsky”: A Resort-Like Atmosphere in Zamoskvorechye

The "Lavrushinsky" development features three buildings ranging from 8 to 14 stories tall on a 1.9-hectare lot. On the private grounds, "Sminex" has created the largest park among residential projects in Zamoskvorechye.

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Sminex: How the No. 1 Developer Is Redefining the Rules of Moscow’s Luxury Real Estate Market
Sminex: How the No. 1 Developer Is Redefining the Rules of Moscow’s Luxury Real Estate Market

By the end of 2025, Sminex had delivered a record 185,000 square meters in the luxury and premium segments—more than any other developer in Moscow. Today, one out of every three luxury apartments in the capital is purchased from Sminex.

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Old Moscow as the Biggest Shortage in the Real Estate Market
Old Moscow as the Biggest Shortage in the Real Estate Market

Did you know that in Moscow, the most expensive apartments are often found not in new high-rises, but in buildings with a history dating back 100 to 200 years? Today, we’ll take you on a short tour.

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Three ready-to-move-in Frank Lloyd Wright-style homes priced up to 200 million in Novaya Riga
Three ready-to-move-in Frank Lloyd Wright-style homes priced up to 200 million in Novaya Riga

Ready-to-move-in premium homes. Each with its own character and story. What unites them is Frank Wright-inspired architecture, panoramic windows, and impeccable taste in every detail.

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Launch of a new project in Presnya for those who enjoy an active lifestyle
Launch of a new project in Presnya for those who enjoy an active lifestyle

A rare find in central Moscow. A building surrounded by a full range of sports facilities. Prestigious Presnya neighborhood. Nearby are the Government Building, the Moscow River embankments, and the Garden Ring. Just a 7-minute drive to the office in the City.

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MR Group: How a Developer That Started Out Building Shopping Centers Became a Leader in the Premium Segment
MR Group: How a Developer That Started Out Building Shopping Centers Became a Leader in the Premium Segment

By 2026, MR Group had firmly established itself as one of Moscow’s top three developers in terms of construction volume. The company’s portfolio includes 21 projects with a total residential area of nearly 1,000,000 square meters, designed to accommodate 17,400 families. In terms of current construction volume, the company holds a 6.07% share of Moscow’s new-construction market.

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Mortgages in 2026: What’s Changed, How to Get One, and What to Expect
Mortgages in 2026: What’s Changed, How to Get One, and What to Expect

At the end of the first quarter of 2026, we at Whitewill ran some calculations. Revenue in Moscow’s primary residential real estate market—across the business, premium, and deluxe segments—fell by 15% compared to the same period in 2025, from 256 to 217 billion rubles. The number of units sold decreased by 17%.

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Khamovniki: How Moscow’s Premier Luxury Neighborhood Is Changing Right Now
Khamovniki: How Moscow’s Premier Luxury Neighborhood Is Changing Right Now

Khamovniki isn’t just a neighborhood. It accounts for 26% of all luxury real estate listings in Moscow. That’s 3.09 million rubles per square meter in new-construction projects—the second-highest figure in the capital. That’s 790,000 rubles per square meter on the resale market—also second place. And these are the projects that are shaping the face of Moscow’s high-end real estate market right now.

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How does the real estate market in the premium segment work?
How does the real estate market in the premium segment work?

In 2018–2019, sales began on several landmark projects. Today, they have become the defining features of their neighborhoods and have shown strong growth in price per square meter. Real estate isn’t getting cheaper—it’s becoming less affordable.

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Why is Novaya Riga more popular today than many other neighborhoods in Moscow?
Why is Novaya Riga more popular today than many other neighborhoods in Moscow?

In recent years, Novaya Riga has become a viable alternative to city life. Modern communities, well-developed infrastructure, prestigious schools, spacious homes with private lots, and fresh air make this area one of the most sought-after destinations in the suburban real estate market.

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Cottages in Novaya Riga — July 2026
Cottages in Novaya Riga — July 2026

Ready-to-move-in cottages where all that’s left is to add the finishing touch—to design the interior in your own style and to suit your mood.

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370
Arkhip Kuindzhi’s Apartment
Arkhip Kuindzhi’s Apartment

The most expensive studio in St. Petersburg. Here, in this attic apartment with a scenic view, the artist lived for the last 13 years of his life, from 1897 to 1910.

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What to Offer Clients in 2026?
What to Offer Clients in 2026?

Nick Avanesyan, a top broker at Whitewill, shared what he would recommend to a client looking to invest 50 million rubles in real estate in 2026.

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SPIEF Set a New Standard for “AURUS Residences”
SPIEF Set a New Standard for “AURUS Residences”

When two floors are purchased at once in a single complex, it’s no coincidence. It’s a sign that the project has caught the attention of those who select only the strongest assets.

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Architecture of the “Life Time” Neighborhood
Architecture of the “Life Time” Neighborhood

Presnya hasn’t always been a quiet, green neighborhood. Just a century ago, factories hummed and machines clattered at the Trekhgornaya Manufactory. Today, the area is undergoing a transformation similar to what happened in London’s Soho in the late 20th century.

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What is a realistic budget for buying a country house?
What is a realistic budget for buying a country house?

Buyers often ask the same question: “How much does a nice country home for a family cost?” It seems like the answer should be simple. But in reality, there’s no one-size-fits-all price.

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Is a house more expensive than an apartment?
Is a house more expensive than an apartment?

Do you still think that owning a house is always more expensive than renting an apartment in Moscow? Let’s debunk one of the biggest myths about the suburban real estate market

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Yves Saint Laurent’s Russian dacha
Yves Saint Laurent’s Russian dacha

In 1983, Yves Saint Laurent and Pierre Bergé purchased an estate on the Normandy coast. A few years later, an unusual structure appeared among the centuries-old trees—a genuine Russian dacha.

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A Visit to Messi's Home: The Soccer Star's $10 Million Mansion
A Visit to Messi's Home: The Soccer Star's $10 Million Mansion

A few months after joining Inter Miami, Lionel Messi bought a home in Fort Lauderdale, Florida. The previous owners had purchased the mansion 1.5 years earlier for $9 million and made a 20% profit on the resale.

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Interview with Vitaly Korobov, Founder of Element
Interview with Vitaly Korobov, Founder of Element

The focus of premium real estate projects has shifted. Today, quality of daily life and privacy have become key factors in the decision-making process.

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Mar-a-Lago — Donald Trump’s Golden Palace
Mar-a-Lago — Donald Trump’s Golden Palace

Today, in our “Home” section, we’ll tell you about a luxurious home from Donald Trump’s real estate portfolio. He lived there for 10 years, but grew tired of the maintenance costs and eventually turned it into a private club.

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“12 Khamovniki” — Quiet Luxury
“12 Khamovniki” — Quiet Luxury

The project’s architect is Evgeny Gerasimov. Next to the “Brodsky” building with its bold arches, the architects have created a serene interpretation of a classic design.

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My money in deposits has performed well. What's next?
My money in deposits has performed well. What's next?

The key interest rate has already dropped to 14%, and deposit yields are gradually following suit. By fall, this trend may continue or come to a halt. In any case, the question is already being asked: where should one invest capital after the deposit matures?

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An Optimist's Contribution: The "Masters" Clubhouse
An Optimist's Contribution: The "Masters" Clubhouse

On the air: the “Concrete Investment” segment. We’re featuring a premium club house in a well-established Moscow neighborhood that’s currently in the early stages of construction.

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253
"Stone" Announces a Premium Office Complex
"Stone" Announces a Premium Office Complex

On the site of a former airfield—in the very heart of the park—the final chapter of the business district is taking shape. We’re talking about the “STONE Khodynka 4” business center.

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“OM Botanical” Residential Complex — Sales Launch
“OM Botanical” Residential Complex — Sales Launch

The project consists of 5 buildings ranging from 5 to 19 stories. Residents can choose from apartments with terraces, patios, and dual exposure, as well as penthouses with wood-burning fireplaces. The first phase is scheduled for completion in the fourth quarter of 2029.

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“CAESAR SILICA” Residential Complex — Sales Launch
“CAESAR SILICA” Residential Complex — Sales Launch

Sezar Group has launched a premium residential complex in Khoroshyovo-Mnevniki. The project is located a 10-minute walk from the Zvenigorodskaya metro station.

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257
“Badaevsky”—A Bold Building
“Badaevsky”—A Bold Building

On Taras Shevchenko Embankment, the old buildings of the Badaevsky Brewery, dating from the late 19th century, have gained a new neighbor—a modern building that literally seems to levitate above the ground.

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254
What can you buy in Moscow for 6 million?
What can you buy in Moscow for 6 million?

Not a parking space or a studio apartment outside the Moscow Ring Road. This money could serve as a down payment on a full-sized apartment in the new “RIDGE” high-rise complex—a premium property at a business-class price.

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The “Dynamo” Neighborhood: From New Construction to Mansions
The “Dynamo” Neighborhood: From New Construction to Mansions

For decades, this neighborhood in the northern part of the capital has attracted the intellectual class and those who dreamed of living in the city of the future.

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315
How Leo Tolstoy Bought a Country Estate in Khamovniki
How Leo Tolstoy Bought a Country Estate in Khamovniki

In 1882, Leo Tolstoy bought an estate here. Across the street were the Giro silk factory, a brewery, and workers’ dormitories. The great writer’s mornings began with the factory whistles.

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The Dolce & Gabbana Founders' Villa
The Dolce & Gabbana Founders' Villa

On the island of Stromboli, north of Sicily, perched directly on a cliff overlooking the sea, stands the summer villa of Domenico Dolce and Stefano Gabbana.

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227
Philipp Plein's Estate in Los Angeles
Philipp Plein's Estate in Los Angeles

In the Bel-Air neighborhood, on a hill overlooking Los Angeles, designer Philipp Plein is building an entire estate worth $200 million.

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Will Smith's Estate in California
Will Smith's Estate in California

The estate is tucked away in the Santa Monica Mountains. At its center stands a 2,300-square-meter house. Surrounding it are a private lake, a swimming pool, a tennis court, basketball and volleyball courts, a recording studio, and a movie theater.

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The Sculptural Facade of “27 Savvinskaya”
The Sculptural Facade of “27 Savvinskaya”

While “Badaevsky” holds a clear lead in terms of the number of discussions about its architecture, we would rank “27 Savvinskaya Street” by “Level Group” in second place.

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“17 Savvinskaya” — a prestigious little gem in Khamovniki
“17 Savvinskaya” — a prestigious little gem in Khamovniki

The building is quite intimate. It has 24 apartments spread across 4 floors. The building permit specified a height of 28 meters.

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Chagall’s House in Vitebsk
Chagall’s House in Vitebsk

The photos show a house on Pokrovskaya Street. It is a small, single-story red-brick house where the artist spent his childhood and youth.

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“SberCity”—Moscow’s Dubai Hills
“SberCity”—Moscow’s Dubai Hills

One of the most popular neighborhoods to live in Dubai is Dubai Hills. I got a similar vibe when I took a walk through the park at the SberCity development. The only difference is that this area also has a river, a subway, and the buildings are much fewer stories tall.

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“Concrete Investment”: Collectible Real Estate Near the Kremlin
“Concrete Investment”: Collectible Real Estate Near the Kremlin

We continue our “Concrete Investment” series. Today: a luxury neighborhood on Nikolskaya Street, 350 meters from the Kremlin.

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“An Optimist’s Investment”: A Clubhouse Near the “Airport” Metro Station
“An Optimist’s Investment”: A Clubhouse Near the “Airport” Metro Station

We’re continuing our “Concrete Investment” series. Today’s feature is a premium clubhouse in a well-established neighborhood of Moscow that’s still in the early stages of construction.

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Jennifer Lopez's Private Village
Jennifer Lopez's Private Village

In 2016, the singer bought one of the most unusual estates in Bel Air. Lopez paid $28 million for the villa and its grounds.

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Investor's Choice in Moscow
Investor's Choice in Moscow

The Moscow real estate market in 2026 offers investors several options. The choice depends on your goals. Let’s examine two investment strategies using examples.

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A New Wave of Clubhouses Near the Kremlin
A New Wave of Clubhouses Near the Kremlin

We’re talking about the neighborhoods around Vozdvizhenka, Krestovozdvizhensky Lane, and Kislovsky Lane—inside the Boulevard Ring and just a few minutes’ walk from the Kremlin.

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A selection of residences near Moscow’s top universities
A selection of residences near Moscow’s top universities

Ahead of the start of the academic year, we’ve put together a selection of three ready-to-move-in properties located near leading universities. These are prestigious neighborhoods with well-developed infrastructure and a comprehensive ecosystem of services for residents.

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Jennifer Lopez's Villa in Beverly Hills
Jennifer Lopez's Villa in Beverly Hills

In the spring of 2023, Jennifer Lopez and Ben Affleck finally bought themselves a nice family home. Before that, the couple had viewed 80 properties and walked away from deals agreed upon by all parties on three occasions.

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An Overview of Premium Communities in the Moscow Region
An Overview of Premium Communities in the Moscow Region

This selection features three communities that offer urban comforts and well-developed amenities. Schools, restaurants, a fitness club, and grocery stores—everything is within walking distance or just a couple of minutes’ drive away.

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276
The Moscow Real Estate Market in the Fall of 2026
The Moscow Real Estate Market in the Fall of 2026

We analyzed the situation in new construction, the resale market, the rental market, and commercial real estate. We identified where prices might rise, which types of apartments will remain in short supply, and what purchase terms are worth securing before the seasonal uptick in activity.

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Summer 2026 Launches
Summer 2026 Launches

This summer, the new-construction market saw the addition of new projects. Developers have focused almost entirely on the premium and deluxe segments.

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Pokrovskoye-Streshnevo Ranks Among the Leaders in Demand for New Construction
Pokrovskoye-Streshnevo Ranks Among the Leaders in Demand for New Construction

Over the past few years, Pokrovskoye-Streshnevo has significantly strengthened its position in the new-construction market, and in the first half of 2026, the area ranked among the top three in Moscow in terms of the number of transactions.

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What Does the Real Estate Market Have in Store for Fall 2026?
What Does the Real Estate Market Have in Store for Fall 2026?

Whether you’re looking for an apartment for yourself or considering real estate as a way to preserve your capital, it’s important to understand what options are currently available on the market.

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Christian Dior's Villa in Provence
Christian Dior's Villa in Provence

In 1950, at the height of his fame, Christian Dior bought a dilapidated 19th-century castle in Provence. The estate was called La Colle Noire—“Black Hill.”

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Freddie Mercury's Last Home
Freddie Mercury's Last Home

In 1980, at the height of his fame, Freddie Mercury bought a mansion in the prestigious London neighborhood of Kensington.

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The Obruchevsky District—a green sanctuary
The Obruchevsky District—a green sanctuary

The southwestern part of Moscow has traditionally been associated with a distinctive lifestyle. Here, the city becomes more peaceful, and the pace of life is more leisurely.

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“Mont Blanc”: How Are the Homes of the Future Being Built?
“Mont Blanc”: How Are the Homes of the Future Being Built?

At this construction site, specialists are granted access via Face ID, smart helmets monitor safety, exoskeletons reduce physical strain, and robots take on complex and labor-intensive tasks.

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"Stone" is reshaping the Savyolovsky District
"Stone" is reshaping the Savyolovsky District

This refers to a large-scale transformation on Sushchevsky Val. A Class A business district will be built on the site of the old shopping center.

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“A Realist’s Contribution”: An Apartment by the Moskva River
“A Realist’s Contribution”: An Apartment by the Moskva River

Today’s featured listing is a three-bedroom apartment with an area of 93 m² in a premium development on the Moscow River’s waterfront. The price is 80.5 million ₽, or 871,000 ₽ per m².

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The Luxury “Respublika” in Presnya
The Luxury “Respublika” in Presnya

The scale is impressive: 400,000 square meters of residential space, ten residential towers ranging from 24 to 45 stories in height, and 2,650 apartments.

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“Le Dom”—Luxury on the “Golden Mile”
“Le Dom”—Luxury on the “Golden Mile”

The project’s architecture was designed by the French architect Dominique Ertenberger. It blends several styles: classical, Empire, Romantic, and Art Deco.

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Sales have begun at the “Everest” Tower
Sales have begun at the “Everest” Tower

The new 58-story building will become part of the “Upside Towers” residential complex in Moscow’s Butyrsky District.

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Friday Villas — a house with three owners
Friday Villas — a house with three owners

Three five-story villas are being built in central Moscow. Each has a separate entrance, its own elevator, two parking spaces in the underground garage, and a private rooftop terrace.

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“Kult” — a house near Gorky Park
“Kult” — a house near Gorky Park

The residential complex is located at the very beginning of Leninsky Prospekt—right on the Garden Ring. It’s a lively area, but one that offers a wide range of lifestyle options.

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How Did the Tsar’s Gardens Become a Prestigious Neighborhood?
How Did the Tsar’s Gardens Become a Prestigious Neighborhood?

Six centuries ago, fruit was grown across from the Kremlin for the tsar’s court. Today, the luxury residential complex “Sadovnicheskaya 69” is under construction on the waterfront of Sadovnicheskaya Embankment.

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“MOD”—Modernism Reaches New Heights
“MOD”—Modernism Reaches New Heights

In the Maryina Roscha neighborhood, the “MR Group” team built the “MOD” residential complex. It’s a large-scale project, and there’s plenty to see there.

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RED7 — A Red Pixel on Sadovoy
RED7 — A Red Pixel on Sadovoy

The project was designed by the renowned Dutch architectural firm MVRDV. This is their first project in Russia. The building was conceived as a modern response to Russian Constructivism and Stalinist skyscrapers.

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Pyatnitskaya Street—the New Ostozhenka?
Pyatnitskaya Street—the New Ostozhenka?

Ostozhenka has become Moscow’s “golden mile” thanks to its historic location, intimate architecture, and high concentration of clubhouses. Today, a similar scenario is beginning to unfold on the other bank of the Moskva River—in Zamoskvorechye.

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The Most Harmonious Neighborhoods in Moscow
The Most Harmonious Neighborhoods in Moscow

Philosopher and sinologist Bronislaw Vinogrodsky explained which areas of Moscow are the most harmonious from a feng shui perspective.

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What strategies help clients live better?
What strategies help clients live better?

Anna Marso, founder of the MARSO studio, told Whitewill why, in high-end interior design, it’s important to base the design not on an ideal floor plan, but on the habits and daily routines of a specific person.

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Overview of Premium Communities
Overview of Premium Communities

This selection features three communities that offer urban comforts and a wide range of amenities.

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Graceland—Elvis Presley's beloved home
Graceland—Elvis Presley's beloved home

In 1957, Elvis Presley was only 22 years old, but he was already earning enough to buy one of the most coveted private homes in America.

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Demand for luxury resale properties in Moscow has increased
Demand for luxury resale properties in Moscow has increased

From January through August 2026, the number of transactions involving completed luxury real estate increased by 61% compared to the same period last year.

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We've compiled a selection of exclusive properties in a single catalog
We've compiled a selection of exclusive properties in a single catalog

This collection features personalized terms for each project tailored to Whitewill clients. Interest-free installment plans for up to 2.5 years, individual discounts for full payment or a mortgage, and a down payment starting at 20%.

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Why Do Investors Buy Office Space?
Why Do Investors Buy Office Space?

Over the past four years, the share of office space that is being purchased rather than leased has risen from 12% to 60%. But the mere fact of purchasing it does not automatically make an office a good investment.

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How Zamoskvorechye Has Changed Over 500 Years
How Zamoskvorechye Has Changed Over 500 Years

Five centuries ago, Zamoskvorechye was on the outskirts of Moscow. Today, it is a historic center featuring mansions, churches, streets lined with restaurants, and cultural venues.

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“The High-Rise”: Why Is Everyone Waiting for This Launch?
“The High-Rise”: Why Is Everyone Waiting for This Launch?

Sales will soon begin at “Dom Vysoty” — a Capital Group project located on the site of the former MiG factory near the “Dynamo” metro station.

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“ERA”—Art Deco on Paveletskaya
“ERA”—Art Deco on Paveletskaya

The project consists of six buildings in total. The first three, ranging from 27 to 33 stories in height, have already been completed.

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109
Which apartment near the Moskva River is right for you?
Which apartment near the Moskva River is right for you?

A cozy home in the city center, a neighborhood with its own waterfront, or a residence with a view—the choice depends on your lifestyle, budget, and preferences.

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“69 Sadovnicheskaya” — the atmosphere of St. Petersburg
“69 Sadovnicheskaya” — the atmosphere of St. Petersburg

Quiet waterfronts, historic architecture, and a laid-back pace of life—this is Balchug Island, located just a 20-minute walk from the Kremlin.

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Why Might an Apartment Be Hard to Sell?
Why Might an Apartment Be Hard to Sell?

Our partners at Nice Design have prepared an article for Whitewill on how visual presentation influences the perception of real estate.

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“Mont Blanc”—the jewel of Zamoskvorechye
“Mont Blanc”—the jewel of Zamoskvorechye

This project by Gals-Development is located right on the waterfront. It consists of six sections of varying heights. The windows offer views of the Moskva River and the capital’s historic center.

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“Ice Towers”—Life on the Edge of the City and the Forest
“Ice Towers”—Life on the Edge of the City and the Forest

A premium residential complex in western Moscow, in the Obruchevsky District. Three towers of varying heights are located next to the “Forest on the Samorodinka River” nature reserve, which covers an area of 96 hectares.

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There are 18 residential mansions left in central Moscow
There are 18 residential mansions left in central Moscow

The average size of such a home is about 860 m², and prices range from 168 million rubles to several billion. This is an irreplaceable market segment: it is impossible to build a new historic mansion in the center of Moscow.

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Armani — an Italian touch in Zamoskvorechye
Armani — an Italian touch in Zamoskvorechye

This is Armani’s first residential project in Russia. The developer is Voskhod. The location is prime: Staromonetny Lane in Yakimanka, just a few minutes from the Tretyakov Gallery.

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“RiverSky”—a neighborhood on the waterfront
“RiverSky”—a neighborhood on the waterfront

From the side of the Moskva River, the buildings with their staircases made of glossy milky-beige panels look bulky and massive. Up close, the architecture is more appealing.

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Designer Dries Van Noten's House
Designer Dries Van Noten's House

In the mid-1990s, Dries discovered the old Ringenhof estate near the Belgian city of Lier. The house was built in the 1840s. The neoclassical building is surrounded by a vast 22-hectare park.

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Inspection of Suburban Real Estate
Inspection of Suburban Real Estate

Before buying a country home, it is important to check not only the documents for the property itself, but also the land parcel, the history of title transfers, any restrictions, construction details, utilities, and the potential for future renovations.

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Which home on Rublevka is right for you?
Which home on Rublevka is right for you?

Your choice depends on what kind of suburban lifestyle you prefer, what distance from Moscow feels comfortable to you, and what kind of surroundings you’d like to have.

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Silvio Berlusconi's Villa
Silvio Berlusconi's Villa

The villa is located in Sardinia on a 120-hectare property with private access to the sea. To put this into perspective: the estate is three times the size of the Vatican.

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New Riga — Life Surrounded by Nature
New Riga — Life Surrounded by Nature

Choose a cozy village surrounded by woods, a residence with its own amenities, a home by the water, a modern villa, a classic mansion, a townhouse, or a building lot.

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Serebryany Bor—A Country-Style Lifestyle in Moscow
Serebryany Bor—A Country-Style Lifestyle in Moscow

An apartment near a park, a townhouse by the river, or a private home surrounded by pine trees? In Serebryany Bor and the surrounding area, there are various housing options for those who want to spend more time in nature while still living in Moscow.

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Balchug—an island in the center of Moscow
Balchug—an island in the center of Moscow

Balchug is an artificial island in the center of Moscow that was created following the construction of the Water Diversion Canal. Today, the area’s historic buildings stand alongside modern residential and public projects.

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Sadovnicheskaya—Life by the Water
Sadovnicheskaya—Life by the Water

Sadovnicheskaya Street runs through Balchug Island, between the Moskva River and the Drainage Canal. From here, it’s easy to reach the water and continue your walk through the historic center.

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First transaction of October 2026
First transaction of October 2026
We kicked off the month with an excellent deal at the deluxe clubhouse “Khamovniki 12.” There are only 36 residences here. The windows offer views of the Moskva River and the capital’s iconic landmarks.
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Whitewill Transactions in September 2026
Whitewill Transactions in September 2026
Fall has always been a stronger season for us than summer. Clients return from vacation. Decisions that had been put on hold turn into deals. But I had no doubt that this September would be anything but easy.
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A villa in Cameo was sold for 390 million rubles
A villa in Cameo was sold for 390 million rubles
Cameo Moscow Villas offers a rare type of urban villa: a private home with a terrace and patio in the heart of Moscow, just a few minutes from the Garden Ring.
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Whitewill Transactions — September 2026
Whitewill Transactions — September 2026
September is bringing some top deals in central Moscow. We’re keeping up our high standards and treating our clients to great prices.
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We invite you to the International Housing Congress
We invite you to the International Housing Congress
On October 8, 2026, our coach Yulia Plyusnina—whom you know well from Whitewill webinars and guides—will speak at the conference.
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