“RedSide” — a family-friendly neighborhood in Presnya
I spent most of the Moscow period of my life in Presnya. That is why I love this part of the city in a special way. Presnya district is one of the largest in Moscow.
It starts in the City, whose skyscrapers are an important part of Presnya, follows the embankment through the White House, the Moscow Zoo and, capturing the premium Patriarch's Ponds, just a few streets short of the Kremlin. From above, Presnya's boundaries slide along the TTC and with its Georgian rampart it rests on Belorussky Station Square.
I’ve been living in the City for the past four years. It’s no big secret that high-rises aren’t really designed for families with young children. On the bustling streets of the City, you can ceremoniously park your Maybach or Ferrari, stroll in a Louis Vuitton tracksuit to one of the local fitness centers, sit on a restaurant terrace overlooking the skyscrapers—but you can’t go for a walk with a stroller.
As you might expect, there isn’t a single playground here. After all, this is a business district, and the people who live here are mostly those who don’t have children yet or whose children are already grown up. Or maybe the wealthy, up-and-coming kid bloggers themselves, making a fortune on YouTube or TikTok.
But the moment you step just a few hundred meters away from the City toward the cozy Presnensky Park, the situation changes. Presnya turns into a quiet family neighborhood with modern residential areas, playgrounds, schools, public gardens, and parks.
When it became clear that Katya and I were expecting Bogdan, I realized I didn’t want to move far from the City, where most of my professional life takes place. The task at hand was to choose the home where my son would grow up.
I’m very familiar with all the new residential complexes in Presnya. I ruled out the run-down buildings from the ’90s right away, and our final choice came down to two contenders: “City Park” and “Redside.”
“City Park” is closer to the city center, but in terms of the quality of landscaping, construction, infrastructure, lobby finishes, amenities, and the mix of residents, it falls short of “Redside,” just as a Toyota RAV4 falls short of the new Porsche Cayenne in terms of aesthetics.
Yes, the wonderful Lucky complex is being built nearby, where “Whiteville” has held the top spot in sales for two years, and there are also plans to launch three more large-scale residential neighborhoods from “Inteko,” “Sminex,” and “Pika.” But Bogdan is coming in just 1.5 months, and I didn’t want to wait for construction to finish at this stage.
In the end, we bought a ready-to-move-in apartment in “Reside.” A private, green courtyard spanning two hectares with several playgrounds, horizontal bars, and basketball and soccer fields.
The complex features a private preschool, “Worldclass” with a 50-meter pool and a toddler area, “Azbuka Vkusa,” several restaurants, a clinic, a beauty salon, and a children’s center. In short, everything you need for your little one’s first year of life. All renovations in our building are already complete, so you can rest easy.
By the way, “Redside” was the first development we began selling when we launched “Whiteville” in 2016. The project’s developer is Insigma, where we’ve held the top spot in sales for two years now.