Deal of the Week: Partner Earned 14.9 Million
Sometimes a big deal doesn’t start with an ad, a cold call, or a long exchange of messages. It starts with a broker simply showing up for a broker tour. That’s exactly what happened with “Tessinsky, 5.”
Before the project launched, we held a private event for our current partners. We talked about the clubhouse, the location, the floor plans, the investment potential, and why it’s important to get involved in projects like this early on.
Private brokers and colleagues from agencies attended the meeting. Afterward, one of the partners referred a client to us.
At first glance, it seemed like a typical inquiry. But there was a twist—it involved two buyers. They were business partners and owners of a large energy company. Both viewed Moscow real estate as a tool for preserving and growing their capital.
The request was clear: rare, easily marketable apartments, great views, a strong development, interesting floor plans, and potential for future resale.
The clients were already very familiar with the Moscow luxury market and compared “Tessinsky, V” with well-known projects of this caliber. It was a deliberate choice among strong competitors.
We held an online meeting, analyzed the task, and proposed a plan that aligned with their investment strategy.
In the end, each client chose a spacious one-bedroom residence with an area of 70 m².
One unit cost 106 million ₽, and the second cost 107 million ₽. The total transaction amount was 213 million ₽. Both apartments are located in a building with scenic views and an intimate atmosphere. For this dual transaction, the developer negotiated individual terms for each buyer.
The clients paid their reservations, and we proceeded to close the deals. Today, similar apartments have already increased in price by about 40–50%. For our clients, this was an opportunity to get in on a strong project at an early stage. For our partner, it meant two deals from a single lead and a commission of 14.9 million ₽.
This case clearly demonstrates the value of broker tours. They’re not just for show. They’re not just for pretty photos from the showroom. Rather, they’re designed to help partners better understand the project, get a better sense of the client’s needs, and be able to offer them the right opportunity at the right time—which then turns into a successful deal.
Sign up for theWhitewill partner program and refer clients who are looking at real estate for their own use or as an investment.
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