At the end of the first quarter of 2026, we at Whitewill ran some calculations. Revenue in Moscow’s primary residential real estate market—across the business, premium, and deluxe segments—fell by 15% compared to the same period in 2025, from 256 to 217 billion rubles. The number of units sold decreased by 17%.
We have collected a catalog with the leading residential complexes in Moscow: flexible payment options, installments without appreciation and the opportunity to switch to a mortgage in a couple of years.
Now we are in a situation where the key rate has long exceeded 20% and mortgage rates have become unaffordable and unprofitable for most people. That is why customizers are forced to find new ways to attract customers and sell their properties. And installment is probably the most profitable tool at the moment, which is the driver of growth and development of the real estate market.
At the end of the first quarter of 2026, we at Whitewill ran some calculations. Revenue in Moscow’s primary residential real estate market—across the business, premium, and deluxe segments—fell by 15% compared to the same period in 2025, from 256 to 217 billion rubles. The number of units sold decreased by 17%.
We have collected a catalog with the leading residential complexes in Moscow: flexible payment options, installments without appreciation and the opportunity to switch to a mortgage in a couple of years.
Now we are in a situation where the key rate has long exceeded 20% and mortgage rates have become unaffordable and unprofitable for most people. That is why customizers are forced to find new ways to attract customers and sell their properties. And installment is probably the most profitable tool at the moment, which is the driver of growth and development of the real estate market.