“NORD GATE”: a business center brand
PIONEER and Futuro Studio have developed the corporate identity for the “Nord Gate” business center, which will become part of the new “Petrovsko-Razumovskaya” transit hub.
It will consist of two office towers, 41 and 28 stories tall. They will be connected by a covered gallery, through which employees and guests of the business center will be able to access the metro, MCD stations, and surface transit stops. The complex will also feature a connection to the future Moscow–St. Petersburg high-speed rail line.
Offices ranging from 70 m² in size will be located in both towers. Companies will be able to choose a single unit or occupy an entire floor. Cafes, restaurants, and shops will open on the lower levels. “Nord Gate” is also set to receive “Clover” environmental certification.
The project’s visual identity is built around the letter “N.” The brand’s visual identity features dark purple hues, contrasting light-colored details, and photographs with blurred lines.
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Business quarter of 3 towers with 13, 18 and 23 floors and common underground parking. It is possible to purchase small office premises, a floor or the whole building. A fitness room, a canteen and a business lounge are planned in the lobby for employees.
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