What is Wytheville Box?
We want to please our clients not only in the process of choosing and buying an apartment due to the quality work of brokers, beautiful and clear catalogs and presentations, pleasant mortgage center, support department, but also after signing the deal. People love gifts, so we want the broker to give our wealthy buyers something valuable and useful after the transaction.
We have long wanted to make a "Whiteville Box" - it will be a box in which we will put already paid certificates of different Moscow companies, whose sphere is connected with life improvement and home improvement. These should not be discount cards, but certificates from partners, allowing you to get a full-fledged service.
For example, one of our partners, a prestigious Italian atelier located near the Kremlin, gives our customers a certificate for sewing a shirt or jacket with a tailor traveling to the client to take measurements. The guys sew for our wealthy client their own thing, thus giving him the opportunity to test their services and, if they are handsome, then perhaps this person will order there a suit, a set of shirts and become their regular client.
Either way, they're spending money on marketing and attracting customers now as it is. And one customer often costs more than it costs to custom tailor a shirt or jacket.
By giving us their prepaid certificate for a service or product, companies gain access to our database of wealthy clients buying premium real estate in the center of Moscow.
At the same time we will not impose any services or discounts on our customers, we will not pass their phones to other companies, but we will give full-fledged gifts with the right to choose which of the features of "Whiteville Box" they may be interested in and which certificates they will want to activate and use. It is important that the customer can use the gifts without paying anything extra or spending their extra money.
It could be, for example, a set of nice linens if you are in the textile business. Could be some piece of furniture or a paid certificate for a certain amount that allows you to choose something from your store, if you have your own furniture showroom, for example. Maybe dry-cleaning the interior of a car or detailing the body if you have an auto business, or maybe a certificate for a nice wine if you have a wine boutique. It's cooler than just giving a specific bottle because all customers have different tastes.
One partner even offered to give a certificate for a quick research on family history. This service costs 34,000₽. I myself, by the way, have now ordered from these guys a complete study of our family history with immersion in archives and compilation of family tree.
Not suitable for "Whiteville Box", for example, the field of repairs, because here it is difficult to give a paid, full certificate, and there is a lot of probability to get a low-quality service and get into tension and negativity on the part of the client.
But, for example, a good plumbing salon may well make a certificate for some of their products. The client will come to pick up his gift or order delivery, and if he likes it, he can order himself something else. But this should not be a prerequisite for activating the certificate. The customer should be able to just pick up the gift without extra fees, imposition from the partner and additional obligations.
It is important for us that the partner company has been working in the Moscow market for more than a year, looks decent, has status and inspires trust and respect. To make clients happy and exclaim WOW when they find your company's certificate in our gift box.
We want customers to feel the same interest and curiosity when opening the W-box and exploring its contents as we did when we were kids excitedly breaking open the milk chocolate from the Kinder Surprise, eager to see what toy was in the yellow capsule.
Moreover, we realize that with enough partners, a person can get different gift goodies for hundreds of thousands and even millions of rubles. What of the contents he will activate and whose client for many years will remain, will depend on his tastes, on the quality of your offer and your art of unobtrusively sell and cool to do.
If the customer doesn't use the certificate, the company loses nothing and wastes nothing. If it does, it gets a potential wealthy client who recently bought a nice apartment.
We can segment gifts by the value of real estate and give cooler, fuller and more expensive certificates to people who buy, for example, real estate from 50,000,000₽, although even for 20-30 million apartments are often bought, for example, for children or for investment, including very wealthy people.
Send your partnership proposals with a description of the company and the product you would like to include in our W-box to the mail box@whitewill.ru. We will analyze all your letters and answer whether your product fits into our concept or not, as well as invite you to a meeting or come to your place if your offer is worthy.