Dollars in the eyes and MIPIM

MIPIM is the largest real estate exhibition in the world. It has been held in Cannes every spring since 1990. And if to believe the stories of my brokers who have been working in the market for 10-15 years, MIPIM is held with a special zadora, scope, aesthetics and even pathos.

I've only been in real estate for 1.5 years, so this whole celebration of life has been going on without me. This year I decided to rectify the situation and with a few confident clicks I bought a ticket to my first MIPIM. Together with taxes and fees, entry into the world of big real estate costs just over 2000 euros.

- Have you decided where you're going to live? - Irina, one of our experienced and battle-tested brokers, asked me.
- I'll book a hotel on Booking.com," I confidently replied.
- Ha. Hotels are usually booked six months in advance.

In the evening I went on Booking and discovered the principle of market pricing. A hotel room, which on March 8, 9 and even March 12 costs 11000 rubles, on the day of the start of the event on March 13 they offer to book for only 200,000 rubles per day.

For three nights at the Radisson with all my discounts, Booking.com cheekily offered a "Best deal" of 620000 ₽ ₽. Welcome to Cannes, son.

-"Okay," I thought, "I'll go to Airbnb. It's never failed before. But the hosts aren't stupid. The most shabby apartments, with colorful linens and a kitchen above the bed, judging by the price calendar, for these couple of days rented at 17 times the price.

Dug into the remaining options and booked myself a cozy loft with a terrace a few minutes from the venue with a few bedrooms.

Among the brokers at Whitewill announced a deal competition. For fulfilling a real personal sales plan in February, a ticket to MIPIM. Sunny Cannes, the sea and new contacts - a worthy gift for the best salespeople.

The same real estate frenzy is happening in Moscow and other Russian cities in the run-up to the World Cup. Rental prices are rising tenfold, and apartment owners are already imagining themselves Scrooge McDuck from Duck Stories, who jumps from the tower into the pool of money.