Whitewill - 1 year. Results.

It's been a year since I opened Whitewill Luxury Real Estate Agency.

At the launch, two brokers and myself and my assistant sat in a half-empty office in the Empire. The desire to roll mountains, enthusiasm, excitement and a little luck were the secret to Whitewill's first trades.

If you stop by the Whitewill office this afternoon you won't find a single vacant chair. We're looking for another site in the neighborhood to expand and say goodbye with a smile to those who bring in the least amount of revenue per job.

Melting the hearts of the professional brokers was not easy. They sat in their elite offices under famous signs with foreign words and waited. They were not embarrassed that the phone in the agency treacherously silent, and some of them had deals like sex with students of physics - once every six months.

- You will soon close, - they said. Too young. No one from the pros will go to work for you," they said.

But time and real results put everything in its place. Every week now I interview players from top agencies and sometimes even take them on board. I present the whole picture of the market with figures, sums and sentiments.

What got accomplished during the year:

- Went on broker tours and took 50 residential complexes from 18 developers in Moscow. We are especially pleased that the last month was a record month in terms of revenue in the company.

-http://osobnyaki.com/ where they drew, photographed and collected 100 expensive mansions in the center of Moscow with documents. Big work - big profits. In the work of 12 major clients.

- Launched a portal on Moscow penthouses, where we collected 160 good penthouses. This week we closed the deal and sold a penthouse where no one else could sell. That's the third one in a row.

- In the spring, two projects on the Moscow City complex were launched at once: a website with the best objects and a glossy 100-page magazine. We have closed 10 deals so far. There is room for growth.

- In July, we opened a Whitewill office on Rublevka and entered the suburban real estate market. The plan is to launch 12 villages in two months and 30 by the end of the year. We have already done 5. I realize that they will copy them unmercifully, because we have a completely different approach.

- We're launching RosRetail, Whitewill's new brand in the retail real estate market. Assembled a small team for the launch. We're working on the marketplace, we've done the corporate identity.

- Rolled out a site on lofts in Moscow, where we gathered a warm and cozy collection of real estate for those who love lofts. Fill with content and start advertising.

I'm not satisfied with the speed of launch and development. Competitors scratch their heads, wonder, observe and even try to copy us in some respects. But people from the outside see only the top of the process. And it's not about beautiful presentations, websites or even marketing.

There are three important parts of the company that you can't see from the outside: a strong HR department automated by the Hrscanner program, a development department with a cool team lead, and a project department with projekts, designers, and video production.

Multiply this with end-to-end analytics systems, coltrackers and smart digital PBX, crm with a broker quality control department and we have a good modern it-campaign. This is what a real estate agency in the 21st century should be technologically advanced.

It's not an easy task to replicate and assemble this with the snap of a finger. That said, we have a very lean company with no credit, no debt and no investors. In terms of return on investment, I'm sure we'll beat any well-fed player.

High margins and constant shakeout of costs with dropping extra passengers overboard gives us the opportunity to take risks, test hypotheses, test new advertising channels and directions.

I know not everyone is going to be happy about this post. I'm off to work. The song by the band Tatu is playing softly in my head: "They won't catch up with us". Have a great day.