Thoughts on sales offices. Level-Quay.

We've been collecting real estate sales office photos on our private Pinterest boards for almost four years now.

In that time we've gathered a whole collection of ideas and solutions, and not just from Moscow, but from London, Dubai, Seoul, Tokyo and a couple of other cities. The most aesthetic chips, of course, are in London.

In comparison, Moscow sales offices, and especially showrooms and model apartments do not reach England on the level of decor, the number of chips and details, especially in the business and premium class.

Boring, predictable, and often even idle and cowardly - you can make more interesting, investing a little more soul, not even money, but many top managers of development companies are afraid of bold decisions and responsibility for them to the harsh founders.

We are already silent about Sochi, where sales offices sometimes cause bewilderment bordering on disrespect. Yes, these "sighs" already buy at 500 000₽ per meter, why try.

But some of the developer partners are doing very cool. You can make sure of that if you go to the sales office of the Level-Priachalny project.

The guys have created a spacious aesthetically pleasing office with the cutest children's area, a cozy roof terrace that looks out over the construction site, apartment modules with two examples of finishes, a large interactive screen and a movie theater.

A movie theater in the sales office can be found in the Royal Atlantis megaproject on The Palm in Dubai. All clients, when they come to the office, get into the equipped cinema hall and for 5-7 minutes, drinking juices/water, watch a movie about the project, and then already enlightened go to the layout and start a dialog with the manager.

The cinema hall in the sales office in Moscow is a pleasant surprise. And in general it turned out to be cozy, warm and soulful with a lot of textures, materials and ideas. We love such things.