Whitewill people. Pasha

In November 2020, we wrote a post about a new direction - the rental department, which deals with renting out decent apartments in the center of Moscow. We stayed away from this sector for a long time, until we met Pasha.

He sat in our office and one by one smashed all objections about this hectic direction, where you simultaneously need to be flexible in negotiations and firm in defending your interests, fast in communication and patient in waiting for a decision.

Calm, serious, wearing strict glasses with expensive frames. Before entering real estate, Pasha spent ten years selling cars, of which the last four years he was a VIP manager at Ferrari and Rolls-Royce. There is a strong school of sales in the car business, but it is such a powerful and hard experience that few car salesmen have been able to adapt in real estate and become a successful broker.

The first two years at Wytheville were a time of experimentation. Back then, we took on a lot of different people, including people from the auto business. Time after time it was a failure. We didn't know how to dislodge the persistent aggressive fast sales model that was failing in the premium real estate sector. We have brokers thinking in terms of annual revenue, not a plan of twenty cars a month.

Pasha, on the other hand, was different from the other salesmen. He sold Ferraris and Rolls Royces and talked to the same customers as Wytheville, he just talked to them about a different product. Before he came to us, he worked at a small boutique agency. Do you know why he left? No systematic approach. Paul, who was used to being part of a corporation with regulations and reports, suffered from high-end management chaos with a thick overlay of stale luxury. "Wytheville, on the other hand, was just perfect for the work of such system people.

Let's share Pasha's rental deals for April and mid-May. Below are the addresses and monthly rental rates. An apartment in Borisoglebsky Lane on Arbat 240 meters for an IT guy - 1,200,000₽. A 340-meter apartment for an expat in Park Palace on Ostozhenka - 1,800,000₽. A 210-meter apartment in "Garden Quarters" was rented by our regular client from the education sector - 1,500,000₽. An apartment of 200 meters in "River House" on Savvinskaya embankment for a banker - 740 000₽. An apartment of 270 meters on Smolensky Boulevard for the CEO of a financial company - 1,200,000₽.

In five weeks, Pasha rented out 6.5 million rubles worth of cool apartments to our clients. In February, one family, whose properties we rent out, bought six more apartments with us in "Garden Quarters" for ~600 million rubles. And this is also Pasha's deal. Nice work.

If you own a good apartment in the center of Moscow and want to rent it - write to us, now it's our profile. Whiteville has a lot of wealthy clients and nice brokers. Now we have 80 apartments in our portfolio at prices from 250,000₽ per month, and if you are planning a spectacular move to the capital and you need to find a place that you can call your new home - it's also to us.