Clients for life. Max and his first apartment
Oleg Torbosov, founder of Whitewill, tells us.
The old way of the world continues to change rapidly right before our eyes and here's why - now young guys at 18-20 can earn dozens and even hundreds of times more than their parents.
The new millennium brought with it the internet and social media, bitcoin and online education, smartphones and millions of reach without TV, and along with these incredible tools, a whole new generation came into the world - kids born in the 2000s.
They haven't watched MTV and don't really know who Beavis and Butthead, The Simpsons and Sasha White from The Brigade are. This generation lives online: shoots TicTocs, live streams, blogs and YouTube channels, plays "Minecraft" and does various challenges, sings songs on air, plays pranks on each other, talks about their problems, brags about their clothes, masterfully edits storizas and writes raps. In general - lives his life.
Brands are ready to pay them 70-100-100-200-300-300-500 thousand rubles for one storyiz. This does not fit in the minds of their parents from the generation of the 70s with two higher education and a classical job. The most serious of these guys know what traffic arbitrage and CPI-networks and doneysens, payments and progressives, monetization and leadmagnets are.
In their twenties, they can safely show up in a yellow Lamba or a pink Bantley in the underground parking lot of one of the City towers in some ridiculous oversize - they have a lot less convention and shyness, because they never lived a day in the Soviet Union, but were born in the new modern online world - open, transparent, public. And I see how yesterday's schoolchildren, having earned money for themselves and a little more with gratitude buy apartments and cars for their parents (and, of course, film it in the stories).
This week, the Wytheville chat room announced another deal. And the amount doesn't seem like a big deal by our standards - 21,000,000₽ - but our broker Daniel added that a young entrepreneur of 19 years old bought the apartment. I checked with Dani what this kid does, to which he replied, "Oleg, he's your social media follower, follows Whitewill's life, write to him, Maxim will be happy." And I wrote.
Yesterday we met at dinner. In front of me sat an intelligent young man. As a schoolboy, he had watched my appearances on BM (someone wrinkled his nose now), moved to Moscow, and now helps bloggers and experts create their educational products.
A blogger is more of an actor, and it is difficult for him to direct a big opera on his own. Max, on the other hand, as a producer with his team, takes care of all the technical issues and gets his dividends when the blogger monetizes his audience.
Max bought his first apartment with Whitewill - 68 meters with full finishing in the project "Novodanilovskaya, 8" from "Samolot". He had been reading my blog for several years and when he realized it was about real estate, he left an application on our website. I've cultivated a client.
He's 19, and he's not our youngest customer. The record so far is for Vlad (YouTube and games), who at 18 took an apartment in Neva for 25,000,000₽. At 21, Sasha (crypto) is still in first place with 120,000,000₽, and at 23, Sergey (traffic) with 210,000,000₽. Girls are lagging behind for some reason.
Yesterday we were joking with Max that I must be one of the most expensive bloggers since I don't sell ads or write about anyone for money, and to get on my feed for that you have to buy an apartment.
This year alone, we've sold 940,000,000₽ worth of real estate to bloggers and their producers already and that's just the ones I know personally and who wrote to me in Direct.
You too can get in on the Clients for Life section and get a free post about yourself on all my social media channels. You just need to be a Whitewill client and buy yourself any apartment in Moscow, London or Dubai with us.
Cool: you buy an apartment at a single price from the best developers, you get a trained Whitewill expert advisor as an ally, all this with love and no commission, and if you want - a post about yourself and your company for 160 000 people.
Write to me dear bloggers, their producers, and just happy successful people. For good real estate, go to Whitewill. For recommending us to your friends - nice bonuses.