Cameo. The first honest urban villas near the Garden Ring

Oleg Torbosov, founder of Whitewill, tells us.

I remember the day a few years ago when we sat with Maxim Geyser and Nastya Malkova in the Stone Hedge office and discussed their bold idea to build villas on Dolgorukovskaya Street.

After the project went on sale, the market split into two parts: some doubted that there would be 17 families in Moscow who would be willing to give 160-250 million for such an urban villa. But somehow I intuitively believed that the project would turn out to be high and all the lots would definitely be sold.

The first six months sales were sluggish, because the developer for some reason gave the exclusive right to implement the project to one real estate agency. Now we remember it with a smile. Those, trying hard, closed only one deal in six months. The whole market at that time stood patiently looking at the clock, waiting for the end of this exclusive contract. And now, finally, the contract was terminated and life on the project boiled over.

As a result - for the first year of realization sold nine villas, for the second year of the remaining eight. The price per meter at the start of 700,000₽, at the end - 960,000₽. The realization period is two years.

There are a total of seventeen houses in the project with a height of 2 and 3 floors each. The area of villas from 230 to 450 meters. On the facades - Jurassic marble and cozy warm metal. Inside panoramic windows and the possibility of installing a wood-burning fireplace, on the roof - a powerful ventilation system.

The front doors of each house are hidden behind spectacular Tuscan-style arches with yellow metal trim. On the third floors are terraces with the same cozy arches. The ceilings are high: 4.2 meters on the first floor and a minimum of 3.5 meters on the second and third floors.

Behind each house is a backyard - its own secluded patio. This is a hidden from the neighbors' eyes plot of Moscow land with a green lawn, where in summer you can sunbathe, serve dinner, grilled octopus or steak or have a party with friends, and in winter dress up a Christmas tree and play snowballs.

I visited Cameo this week, when the patio was still bustling with preparations for setting up our own park on the far side of the complex, and finishing the interior underground parking garage was underway.

The copter was up for only a couple of minutes and only managed to take one photo from above due to strong winds and experience gained after two drones crashed last month. But even now you can already see how the project turned out.

I'm sure Cameo's example will inspire other metropolitan developers to similar bold experiments and different non-standard formats.