350 Million for Storiz: The Story of One Deal

Oleg Torbosov, founder of Whitewill, tells us.

I want to share a story that will be related to a video I shot in mid-August at Garden Neighborhoods. At that time, Anya, Whitewill's head of leasing, asked me to stop by The Garden Quarters to record a storiz review of one apartment we were renting out for 2,500,000₽ per month. Sneaky little guys, exploiting me.

The apartment is great, big, duplex, lots of features, but the owner was asking a lot of money for it. We had deals with a rate of 1.5, 1.7 and even 1.8 million rubles, but usually it was all kinds of embassy dudes and corporate foreigners, but to come to a client for 2.5 million, and on the stories - I did not really believe.

But I did go to the Garden, and I shot the stories. Then I got a couple of requests in person, but the clients had a smaller budget.

I had forgotten about this review, two weeks had passed since it was published, when suddenly a subscriber wrote to me.

In the message she pointed out that not so long ago she saw a cool apartment in my storizas and even already knew the price. I want to rent it, she said. We organized a showing.

The apartment was shown by Pasha, our top broker, who had previously worked in Ferrari and Rollce Royce sales. The guys liked the apartment even more in person than on the video. They decided to rent it. But that's not all. At one point they talked about how much the apartment could be worth if they bought it and Pasha, knowing the price well, said 350,000,000₽. And the clients said we'll take it.

So instead of renting, we sold the apartment outright. We signed the deal this week and their big family moved in yesterday. One story, one screening, such a great deal.

The apartment was bought by the sweetest girl who runs her own blog and teaches finance. She has over two million subscribers. High.

And when I found out that this deal was happening, I was just quietly blown away by how resourceful my readers are. It happens when you write posts, shoot stories, and you don't like them, you don't react in any way, and at the moment you think, who needs it all. And I remember these stories, and with renewed vigor to fugate their aesthetic blogs.